Beyond the Cigars and Trophies: 4 Surprising Truths About the NBA's Ultimate Winner, Red Auerbach When you picture Arnold "Red" Auerbach, a specific image likely comes to mind: a triumphant figure on the Boston Celtics bench, lighting a victory cigar to signal another championship. With a staggering 16 NBA titles as a coach, general manager, and team president, he is the architect of the most dominant dynasty in the sport's history. His name is synonymous with winning. This iconic image, however, only scratches the surface. Behind the smoke and the trophies was a leader of profound complexity, a pioneer whose most revolutionary ideas had little to do with X's and O's. His true genius was not just in winning, but in how he won—with an approach to leadership that was as innovative as it was principled. To truly understand his legacy, we have to look past the popular caricature and uncover the truths that redefined both the game of basketball and the very natu...